New England’s favorite chicken pie now available in NY, NJ and CT


‘Pie A Day Giveaway’ helps launch product in Tri-State Area

MARCH 2, 2012— In the mid 1900’s, a small poultry farm was founded in Attleboro, Massachusetts. Taking its name from the trees that dotted its landscape, Willow Tree Farm rapidly became a mainstay of the local economy, producing fresh poultry and eggs for those who farmed it as well as for local merchants.

Over time, the business grew. Willow Tree became a thriving egg and broiler-producing farm, complete with a neighborhood retail outlet and door-to-door egg business. Then, one day, owner Chet Cekala uttered the words that would change the company’s history…“Chicken Pie.”

Customers knew a good thing when they tasted it. Practically overnight, Willow Tree’s chicken-pie business grew to all of Massachusetts and then to the entire New England area.

Today, Chet’s son, Walter “Wally” Cekala, is running the family business with his sons Alex and Chris and Willow Tree is expanding its reach beyond New England for the first time. Starting this month, New England’s top-selling premium chicken pies are now available in 233 supermarket locations in the Tri-state area.

Shoppers can now find Willow Tree premium chicken pies in the frozen foods section of nearly 200 Stop & Shop stores in New York, New Jersey and Connecticut, 20 Grand Union Family Markets in New York and Connecticut, and 13 Best Yet Markets in the Metro New York and Long Island areas.

“We’ve come a long way since the days when my Dad was delivering eggs door to door,” said Wally Cekala, President, Willow Tree. “The company is growing into new markets and expanding its product lines but we’re still very much a family business. Our chicken pies are prepared fresh and packed with wholesome white meat chicken, home-style gravy, and topped by a delicious flaky crust made from scratch. We make them by hand with only the highest quality ingredients, like you would at home only in a much bigger kitchen.”

A New England original since 1954, Willow Tree Premium Chicken Pies are available in three varieties: the Original Premium Chicken Pie, Premium Chicken Pie with Classic Vegetables and Premium Chicken Pie with Red Bliss Potatoes, Supermarkets in the Tri-state area will stock the three serving, 26 ounce size. In addition, Best Yet Markets will also carry the single serving, 8 ounce size.

“We’re thrilled to be bringing Willow Tree Premium Chicken Pies to consumers in the Tri-state area through Stop & Shop, Grand Union and Best Yet Markets, said Walter Cekala, President, Willow Tree. “For more than 40 years, Willow Tree has come to symbolize comfort, quality and value for tens of thousands of families throughout New England. Now, we hope to gain the same loyal following in New York, New Jersey and Connecticut.”

To help introduce its pies to new consumers in the Tri-state area, Willow Tree is giving away a “Pie-A-Day” on its Facebook page. Consumers can also download product coupons and qualify for additional giveaways by answering quick survey questions such as “Who Do You Love to Cook For?” and “What’s Your Pie-Q?”.

For additional company and product information, visit


About Willow Tree

Willow Tree is New England’s leading provider of prepared fresh/sold frozen poultry pies and fresh deli and sandwich salads. For nearly 60 years, Willow Tree has provided the finest premium poultry products for families, offering delicious, wholesome comfort foods that have satisfied appetites for generations. The company’s growing line of products are still prepared by hand and sold in supermarkets, delis, sports and entertainment venues and restaurants throughout New England, online and at the Willow Tree retail store in Attleboro, Massachusetts.

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